Gulp

Within 1 year

we were able to increase leads (freelancer registration) by 29% with the same budget.

-85%

Within 4 years, the cost per lead was reduced by 85%.

2x

Doubling of new users via paid search in 1 year.

Paid search with performance target leads

Problem

Control of campaigns in Google Ads and Microsoft Advertising for the DACH region.

Strategy

Coverage of search queries via single keyword ad groups strategy

Continuous testing (landing pages, topics, ads, bidding strategies)

Monthly competitive analysis and derivation of recommendations for action

Remarketing campaigns in the Google Display Network

Result

Through many years of collaboration, we have developed a deep understanding of search behavior and the competitive situation in the freelancing sector. This knowledge enables an efficient use of budgets and Paid Search campaigns deliver 35 - 40% of registrations. The cost per lead (freelancer registration) has been reduced by 85%. Last year leads increased by 29% compared to the previous year with the same budget.

Rocket Lounch
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