Customize Google Discover: How to Optimize Your Feed

Google Discover is a personalized news and information platform that displays relevant content based on your interests. However, not all suggested topics are always suitable. We'll tell you how to set up Google Discover and customize your feed.

If you are not satisfied with the suggested content, you can personalize your Google Discover feed. We'll show you how to do this step by step.

To receive personalized content, you must first activate Google Discover on your mobile device. This works as follows:

1. Open the Google or Google Chrome app

2. Google app:

   • Tap on your profile picture or initial in the top right-hand corner.

   • Select “Personalize search”.

   • Activate the switch next to “Personalize search”.

   • Select “Settings”.

   • Activate the switch next to “Discover”.

3. Google Chrome app:

   • Tap “More” (three dots) at the bottom right.

   • Select “Settings”.

   • Activate the switch next to “Discover”.

To customize Google Discover even better to your preferences, you can add specific interests to ensure that only relevant content is shown to you. If you like posts in your feed, you can simply like them using the heart symbol. In this way, you signal your interest and personalize your Google Discover feed even further.

You also have the option of saving interesting content with the bookmark symbol. To do this, tap on the three horizontal dots (⋮) below the post and then on “Save” or “Add to reading list”. You can view your saved posts by tapping on your profile picture or initial and then on “Saved interests and collections”.

Sometimes content appears in your feed that you are not interested in. To hide these unwanted articles or topics, you can customize Google Discover:

1. Tap the three horizontal dots (⋮) under the post you don't like.

2. Select the “Not interested” or “Hide” option if you don't like the specific post and don't want to see similar content in the future.

3. Select the “Not interested in a topic” option if certain topics do not match your interests. To do this, tap on the adjacent arrow (>) and select the topics that do not interest you. Then confirm your selection by tapping the “Done” button.

4. Select the option “Do not show posts from [source]” to hide content from this specific source completely.

In this way, you can ensure that only content that really matches your interests is displayed.

Google Discover is a feature within the Google app that suggests personalized content based on your search history, location and interests. The Google Discover feed shows news, blog articles and other relevant posts that may be of interest to you. With Google Discover, you can receive targeted content that matches your interests without having to actively search for it. The feed is continuously updated and adapts to your usage behavior. This means you always receive up-to-date information that is relevant to you at a glance.

By regularly managing your interests, you can ensure that Google Discover always offers you the most relevant content. If you notice that certain topics no longer match your preferences, you can easily adjust them under “Personalize your search”. This keeps your feed up to date and tailored to your needs.

Tip: Find out here how you can track your Google Discover traffic in Google Analytics to better analyze the performance of your content!

Google Discover not only offers valuable benefits to users, but also to companies. While users benefit from personalized content, companies can increase their visibility and reach their target groups in a targeted manner. If you would like to integrate Google Discover into your marketing strategy, we will be happy to assist you in optimizing your content. Please contact us at info@projx.de if you would like to find out more or arrange a no-obligation consultation. We also offer regular webinars for Google Discover in which we provide you with valuable tips and insights.