A serious bug in the Google Search Console is currently causing data on clicks and impressions to be either missing or displayed incorrectly. Performance reports, which are essential for analysing and optimising search engine traffic, are particularly affected. Numerous companies that need precise data to fine-tune their SEO strategy are affected by this disruption. However, Google assured that the bug only affects the reports and does not affect the indexing or the actual ranking of your pages.
Causes of the current bug in the Google Search Console
The exact cause of this error is still unclear. In particular, the data on clicks and impressions is affected, which means that the actual performance of the website is currently not displayed correctly in the Google Search Console. This poses a significant problem for companies and SEO professionals who rely on this data to make informed decisions.
Measures for missing data in the Google Search Console
- Use alternative data sources: Until the error is fixed, turn to additional tools like Google Analytics, Ahrefs or SEMrush to get website performance data.
- Conduct an in-depth analysis: Since the current Google Search Console data can be inaccurate, it's a good idea to base decisions on a combination of different data sources. The combination will give you a better overall picture.
- Track updates from Google: Google is continuously working on solving the problem and regularly publishes information about it in its official channels. It is advisable to monitor these updates to stay up to date.
Google Search Console - What is it actually?
The Google Search Console is a free tool from Google that provides website operators and SEO experts with detailed insights into the performance of their website in the search results. With reports on search queries, clicks and impressions, the Google Search Console enables in-depth analysis and optimisation of organic traffic.
For many companies, the Search Console is the heart of SEO analysis as it provides valuable information on ranking positions, user behaviour and potential problems. A bug in this system can therefore have a significant impact on the long-term strategy and performance of a website.
Don't panic about Google Search Console bugs
An error in a central tool such as the Google Search Console can understandably lead to uncertainty, but calmness is required. Google has emphasised that the data errors have no impact on the ranking and only occur in the reporting. Companies and SEO managers should therefore use alternative tools and continue to pay attention to the quality and relevance of content in order to achieve optimum performance despite the bug.
projx is at your side as a professional partner and supports you in developing a reliable SEO strategy regardless of technical problems. Contact us if you would like to analyse and optimise your website data in the best possible way!
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