Display Marketing

With precise targeting strategies, we not only reach the right target group at the right time in the right place, but also cross-device on all types of devices such as smartphones, tablets or PCs. Our display campaigns created this way can then be optimized and analyzed in real time through tracking. Billing is done on a TKP-Basis.

projx - Your Trusted Display Marketing Agency

Our display marketing agency in Munich is a reliable partner when it comes to presenting your brand in the digital world in the best possible way. With our in-depth expertise and passion for creative design and targeted advertising strategies, we work to bring your message to life on the screens of your target group in an impressive way. Immerse yourself in the world of display marketing and let's design the path to success together!

Definition: What is Display Marketing?

Display marketing is also known as display advertising. This is a form of advertising that is displayed graphically on a screen. It is displayed across all end devices - whether smartphone, tablet or PC.

Display advertising can consist of images, videos or animations. These are placed on websites, social media, apps or other digital platforms in order to reach a specific target group. The strategic placement of visual adverts can attract the attention of users in order to raise awareness of products, services or entire brands.

How Exactly does Display Advertising Work?

Display advertising is a strategic method of online marketing in which visual adverts are placed on digital platforms. The process begins with the selection of suitable platforms on which the desired target group can be found. Relevant target group parameters are then defined, including demographic, geographic and behavioural characteristics. Creative and engaging adverts are then created to visually convey the company's message.

Ads are placed either through auctions, where companies bid for ad space, or directly through agreements with platforms. After placement, the performance of the adverts is monitored using click rates, conversions and other KPIs. This data serves as a basis for optimization in order to increase the effectiveness of the ads.

Objectives of Display Advertising

The ultimate goal of display advertising is to get users to interact - be it through clicks, conversions or traffic. It offers you the opportunity to strengthen your online presence, build brand awareness and target the needs of your audience. By continuously optimizing and adapting strategies, display advertising can be a powerful way to achieve your digital marketing goals.

Display Ad Formats

In display marketing, various ad formats are available to attract the attention of the target group and convey the desired message. Here are some of the most common formats:

Banner Advertising

Static or animated banners can be placed in various sizes at the top, bottom or side of websites.

Pop-Up and Pop-Under Ads

Windows that appear above the current website (pop-up) or below it (pop-under) to display special offers or prompts.

Video Ads

Short videos or animations that can be played in or alongside the content.

Native Advertising

Adverts that are integrated into the design and style of the surrounding content to be less intrusive.

Rich-Media-Ads

Interactive adverts with additional functions such as hover effects, animations or games designed to increase user engagement.

Contextual Targeting

Adverts that are placed based on the context of the surrounding content to increase relevance for the user.

The choice of the appropriate display marketing format depends on the objectives of the campaign, the target group, the available resources and the platform on which the adverts are placed. Creative design and customisation to the target group are key to achieving maximum impact.

How Much does it Cost to Run Display Ad Campaigns?

The costs for display ad campaigns vary greatly. They depend on the popularity of the website, the competition and the ad format. The exact costs are very individual, but are often calculated on the basis of the CPM model (price per thousand contacts).

The Services of our Display Advertising Agency in Munich

As a professional display marketing agency, we are at your side as a competent partner throughout the entire campaign. We offer you the following services:

  • Personalised advice
  • Precise targeting strategies
  • Target group-specific creation of advertising material
  • Continuous monitoring of performance
  • Optimization of campaigns
  • Regular reporting

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Why should you Choose an Agency?

Choosing a display advertising agency can be extremely beneficial for companies. At projx, we offer you many years of experience and a wealth of expertise in the field of display marketing. By working with us, you will receive customized marketing strategies that lead to optimal results.

A decisive advantage of display marketing outsourcing is the time and resources saved. You can continue to focus on your core business while ensuring that your display ads are professionally managed. We also have advanced analysis and management tools at our disposal. This enables precise monitoring of performance and targeted optimization.

In addition, display marketing requires engaging and creative adverts. Our display advertising agency has creative minds that can create high-quality and appealing adverts for you. Ultimately, a display marketing agency can help a company achieve its marketing goals, increase visibility and optimize ad performance.

The Advantages and Disadvantages of Display Advertising

Advantages

  • Visual adverts attract more attention
  • Wide reach
  • Increase in brand awareness
  • Addressing a specific target group
  • Less wastage
  • Diverse advertising formats
  • Retargeting option
  • Full control over the campaign
  • Good measurability of results

Disadvantages

  • Oversupply of online advertising sometimes causes "banner blindness"
  • Ad blockers can prevent online advertising
  • High competition

Overall, display marketing offers broad reach and targeting, but it also has its challenges, especially in terms of competition and user attention. The right strategy and an understanding of the target group are crucial to maximise the benefits of display marketing.

Display Marketing Agency projx in Munich: A Strong Partner for a Successful Online Presence

Our display marketing agency supports companies that want to optimize their digital presence and marketing strategies. Thanks to our expertise and experience, we know exactly what display advertising is all about.

In a digital world where visual stimuli and online visibility are crucial, our display advertising agency can help you strengthen your brand, target specific audiences and ultimately increase the success of your business.

Contact us today and let's work together to create a stronger online presence!

FAQs

What is display advertising?

Display advertising uses visual adverts such as images, videos and animations on online platforms to advertise products, services or entire brands. It increases visibility and reaches specific target groups.

What does a display marketing agency do?

A display marketing agency offers services for the creation, placement and optimisation of display ads. It supports companies in designing ad campaigns to increase online visibility.

What are the advantages of working with a display advertising agency?

Working with a display advertising agency provides access to expertise, experience, creative resources and analytics tools to create and optimise effective ad campaigns.

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