Why SEO is so relevant in the Online Marketing Mix?
Search engine optimisation (SEO) is now an indispensable part of the online marketing mix. Why? It's simple: only those who are visible online have a chance of acquiring new customers and holding their own against the competition in the long term. Without a targeted SEO strategy, companies risk sinking in the search results. SEO improves the relevance of your website and helps you to appear in the search results for relevant keywords. This increases your organic reach and the chance of new customer contacts.
Compared to SEA (search engine advertising), which offers quick but paid visibility, SEO is the more sustainable method of building a solid presence in the long term. While paid adverts are only visible for the duration of the campaign, SEO helps your content to continuously gain visibility. As a result, your website can be found by search engines in the long term even without ongoing advertising costs and achieve a constant organic reach.
However, SEO is not just a tool for visibility and reach. For many companies, it is crucial that SEO can also significantly increase sales and turnover. A well-implemented SEO strategy brings qualified, interested users to your website - users who actively search for your products or services and are therefore more likely to buy. In this way, increased reach translates directly into measurable additional sales. Companies that invest in SEO lay the foundation for sustainable growth and long-term success in digital sales.